Scott in a Nutshell:
10+ years leading creative teams at Woodbine Entertainment Group and Maple Leaf Sports & Entertainment. Exceptional writer (across all media), talented broadcast producer, innovative brand strategist and inventive concept generator. Experienced in driving results for high-profile brands including the Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Marlies, Woodbine Racetrack, History Television, National Geographic Channel, Scotiabank, Blue Mountain Village, Home Hardware and Unilever.
Success is in the Story
Every great brand has a great story - compelling and consistent. The most successful of these stories create an emotional bond with the audience, build brand equity and elicit the desired response from customers. As a gifted and experienced copywriter and brand strategist, I help companies find their stories, craft them, and relate them to the target audience in the most impactful, tactical and engaging ways.
10+ years leading creative teams at Woodbine Entertainment Group and Maple Leaf Sports & Entertainment. Exceptional writer (across all media), talented broadcast producer, innovative brand strategist and inventive concept generator. Experienced in driving results for high-profile brands including the Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Marlies, Woodbine Racetrack, History Television, National Geographic Channel, Scotiabank, Blue Mountain Village, Home Hardware and Unilever.
Success is in the Story
Every great brand has a great story - compelling and consistent. The most successful of these stories create an emotional bond with the audience, build brand equity and elicit the desired response from customers. As a gifted and experienced copywriter and brand strategist, I help companies find their stories, craft them, and relate them to the target audience in the most impactful, tactical and engaging ways.