Turf Lounge. The story of a night of upscale dining and off-track betting told in a language the Bay St. boys relate to. 4' x 6' posters in Toronto's downtown "Path" system.
Horse Racing. On-course tee box ads to raise brand awareness. The spoofy story of the differences and similarities between the two sports. Plus a hot jockey!
WEGZ Sports Bar. The story of the city's first stadium-sized sports bar.
Dinner Theatre. Introducing a new offering at a long-standing venue with eye-catching kitsch - telling the story with a look and feel totally new to the market.
Horse Racing Goes Beer Commercial. Posted over urinals in resto-bars aimed at the younger male. Pure sass. "Please Rise" had a motion sensor setting off "God Save the Queen".